How can today’s B2B IT marketeer measure the success of social media performance? Mashable’s Dilip Venkatachari believes there are 4 tangible KPI’s
- Share of Voice
- Conversations
- Advocates
- Product guidance
The benefits of social media market obviously site beyond that of a marketing department, so some of the many traditional marketing benefits such as brand awareness and direct leads become a little hard to measure. Mashable’s article presents a more holistic approach to measuring your social success.
http://mashable.com/2012/10/31/4-metrics-to-measure-social-medias-roi/