Contact UsIn a previous life I set up and ran a hosted Microsoft Dynamics CRM service; so you’d be forgiven for thinking this post may be a little biased. But before you head off I’d like to say this; I sold against pretty much every CRM system in existance so I know their pro’s and their con’s. So where do you start? Before you start comparing features there’s a few things […]
If you’re like me you’ll be more that a little confused about the number of options involved in planning out your digital marketing strategy. Gartner have managed to take a useful stap shot of current tools and put them into a relationship diagram to make it a bit easier to take in you can view the interactive map here. A worthwhile 10 minutes for any marketer struggeling with seemingly endless […]
The CMO Council is great source of marketing insight for B2B marketers. Recently I came across some research outlining how B2B content impacts Thinking and Buying Decisions.The research wasbased on a survey of 400 B2B content seekers from around the world. Here’s some of the highlights… 87% say online content has an impact on vendor selection. 67% say report and papers are amoungst most rusted content 28% of content […]
Great research from over 20,000 B2B and B2C consumers on changing decision making journey. Worth viewing if you’re trying to understand and define your target market buying journey and how your marketing activity should be aligned.
In the world of B2B the term lead nurturing has become more and more relevant as sales cycles become longer and traditional forms of outbound marketing become less effective. Lead nurturing has now been identified as one of the leading methods for B2B organisations to generate both brand awareness and leads by leading marketing benchmarkers such as Marketing Sherpa and CIM. But what is Lead Nurturing? How does it work […]
To many a brand is the logo on your business card and your web site but to others it’s the life blood of their organisation. Their reason for being, their soul, their purpose. How comes Apple has a qeue out sides it’s store on the release date of most of its products? I’m not aware of an Acer or HP store and queing for these brands tends to happen once […]
Let’s be honest, we’ve all been burnt by a marketing investment that’s gone wrong. I can completely understand why business owners put the power of business growth solely in the hands of a sales team. But this strategy is limited to the number of successful calls that can be made. And, if we’re being frank, IT buyers buy differently these days. Here’s why traditional B2B IT selling just isn’t working […]
I’ve been marketing technology for some time now. I’ve seen the emergence of Saas and the rapid expansion of functionality that this competition created. I’ve seen the emergence of Cloud and the benefits that big data intelligence can have on organisations but I’ve always seen aproblem in the way we interact with this technology. Desktop PC nailed us to the desk, laptops and tablets had limited capability and smart phone […]
Spare a thought for us IT marketers, we go to great effort to drive high quality traffic to a web site only to see that the page cannot convert into a customer. For years ‘Digital Gurus’ have been telling us that the importance of engaing with visitors by testing content, positioing and messages but it seems the dark art of traffic conversion is still leaving most of us confused. […]
