Spare a thought for us IT marketers, we go to great effort to drive high quality traffic to a web site only to see that the page cannot convert into a customer. For years ‘Digital Gurus’ have been telling us that the importance of engaing with visitors by testing content, positioing and messages but it seems the dark art of traffic conversion is still leaving most of us confused.
I came across this great landing page benchmarking report that’s acurate enough to take some valuable lessons from. Landing Page afficionardo Oli Garner has put together a worthy check list to ensure your landing page is optimised for conversions.
There’s 50 quick questions that are designed to give you a view on what could be done to make the important changes turn traffic into cusotmers.
So, before you run the next email, social media or any other digital campaign ensure your campaign landing page can convert.
You can view the Landing Page Check list here.