I read an amazing statistic today. In South Africa there are only 6.2m computers, compared to 69m mobile phone users! So if your a global brand struggling to gain brand penetration through traditional digital marketing perhaps mobile could give you a bigger reach. Comscore estimate that by 2013 nearly 40% of internet access will be …
How can today’s B2B IT marketeer measure the success of social media performance? Mashable’s Dilip Venkatachari believes there are 4 tangible KPI’s Share of Voice Conversations Advocates Product guidance The benefits of social media market obviously site beyond that of a marketing department, so some of the many traditional marketing benefits such as brand awareness …
ICT marketers. Are you facing objection to finding budget for social media activity? Do you recognise its value as a way of generating leads, raising awareness and underpinning collaboration but need some help getting your board to see the light? This Slide deck might just provide some of the figures you need to convince your …
I remember some years ago Google launching Google friend connect. I vaguely remember a few blog sites promoting it but, like many Google ventures, it never really got traction. In May Google announced its ‘retirement’ – pretty much at the same time that Google+ was starting to gain promotion. You’d be forgiven for thinking Google+ …
I met a guy yesterday who still thought that LinkedIN was a ‘recruiters hunting ground’ and a way for execs to seek out their next employer. I can understand where he’s coming from. Just looking at some of the profiles I’m connect too, I see what really amounts to CV’s on a page. In my …