In a previous life I set up and ran a hosted Microsoft Dynamics CRM service; so you’d be forgiven for thinking this post may be a little biased. But before you head off I’d like to say this; I sold against pretty much every CRM system in existance so I know their pro’s and their …
In the world of B2B the term lead nurturing has become more and more relevant as sales cycles become longer and traditional forms of outbound marketing become less effective. Lead nurturing has now been identified as one of the leading methods for B2B organisations to generate both brand awareness and leads by leading marketing benchmarkers …
To many a brand is the logo on your business card and your web site but to others it’s the life blood of their organisation. Their reason for being, their soul, their purpose. How comes Apple has a qeue out sides it’s store on the release date of most of its products? I’m not aware …
Read more “Why Brand Positioning Is Important for B2B IT Companies”
Let’s be honest, we’ve all been burnt by a marketing investment that’s gone wrong. I can completely understand why business owners put the power of business growth solely in the hands of a sales team. But this strategy is limited to the number of successful calls that can be made. And, if we’re being frank, …
I’ve been marketing technology for some time now. I’ve seen the emergence of Saas and the rapid expansion of functionality that this competition created. I’ve seen the emergence of Cloud and the benefits that big data intelligence can have on organisations but I’ve always seen aproblem in the way we interact with this technology. Desktop …
Spare a thought for us IT marketers, we go to great effort to drive high quality traffic to a web site only to see that the page cannot convert into a customer. For years ‘Digital Gurus’ have been telling us that the importance of engaing with visitors by testing content, positioing and messages but …
Things have changed. I remember 4 years ago I ran my first eDM. The results amazed me – 1st pass 3% response rate! We did our research well. We had really insightful messages, insightful, clean data that came from a well managed source. But 3 years on and the same method just isn’t working. Despite my …
On the 28th Novemeber 2012 Jon will be presenting ‘Future Social Media Trends’ at Googles London HQ. Jon was invited by Grove group to participate in the presentation and Q&A. In addition to Jon’s presentation Grove will be presenting their experience of implimenting Google apps and drive. Google will also be presenting their Cloud roadmap …