Essays and playbooks on B2B growth strategy, positioning, and go-to-market from Jon Sturgeon.
Launching a B2B SaaS solution is more than building a product, it’s about positioning, messaging, and execution. Whether you’re pre-launch or prepping v2.0, this 7-step playbook gives founders a clear roadmap to go from zero to first revenue.
In the world of B2B marketing, where decisions involve multiple stakeholders, long sales cycles, and high financial stakes, storytelling is often dismissed as a “nice-to-have.” Yet the most memorable B2B brands,from Salesforce to HubSpot, have one thing in common: they tell compelling stories that humanise complex solutions and connect emotionally with buyers.
In B2B marketing, where decisions involve multiple stakeholders, long sales cycles, and high financial stakes, storytelling is often dismissed as a “nice-to-have.” Yet the most memorable B2B brands,from Salesforce to HubSpot, have one thing in common: they tell compelling stories that humanise complex solutions and connect emotionally with buyers.
AI is no longer optional for B2B marketing, it’s the engine driving efficiency, personalization, and measurable revenue impact. For CMOs and sales leaders, the right AI stack can eliminate manual grunt work, sharpen targeting, and prove marketing’s contribution to the pipeline.
