I’ve been marketing technology for some time now. I’ve seen the emergence of Saas and the rapid expansion of functionality that this competition created. I’ve seen the emergence of Cloud and the benefits that big data intelligence can have on organisations but I’ve always seen aproblem in the way we interact with this technology. Desktop …
Spare a thought for us IT marketers, we go to great effort to drive high quality traffic to a web site only to see that the page cannot convert into a customer. For years ‘Digital Gurus’ have been telling us that the importance of engaing with visitors by testing content, positioing and messages but …
Things have changed. I remember 4 years ago I ran my first eDM. The results amazed me – 1st pass 3% response rate! We did our research well. We had really insightful messages, insightful, clean data that came from a well managed source. But 3 years on and the same method just isn’t working. Despite my …
On the 28th Novemeber 2012 Jon will be presenting ‘Future Social Media Trends’ at Googles London HQ. Jon was invited by Grove group to participate in the presentation and Q&A. In addition to Jon’s presentation Grove will be presenting their experience of implimenting Google apps and drive. Google will also be presenting their Cloud roadmap …
I read an amazing statistic today. In South Africa there are only 6.2m computers, compared to 69m mobile phone users! So if your a global brand struggling to gain brand penetration through traditional digital marketing perhaps mobile could give you a bigger reach. Comscore estimate that by 2013 nearly 40% of internet access will be …
How can today’s B2B IT marketeer measure the success of social media performance? Mashable’s Dilip Venkatachari believes there are 4 tangible KPI’s Share of Voice Conversations Advocates Product guidance The benefits of social media market obviously site beyond that of a marketing department, so some of the many traditional marketing benefits such as brand awareness …
ICT marketers. Are you facing objection to finding budget for social media activity? Do you recognise its value as a way of generating leads, raising awareness and underpinning collaboration but need some help getting your board to see the light? This Slide deck might just provide some of the figures you need to convince your …