Is your marketing investment giving you the best yield? At JSA we’re 100% focused on utilising the best marketing techniques to improve your marketing return – Building your business value, building your pipeline and increasing the value of your customers and partners. We follow 3 simple principles to achieve B2B ICT marketing success.
You’re a B2B brand. You know exactly who you need to be talking to. You know what their issues are and how your product or service can help.
When it comes to brand positioning there are still many who want to compete on functionality and features and end up competing on cost. We help organisations develop market leading brand positionings that disrupt and get under the skin of their target markets.
It’s this approach to brand positioning that enables us to ensure marketing messages connect and businesses become highly valued.
On average it takes 7 phone calls for a telemarketer to connect with a decision maker. 80% of small corporates and enterprise organisation use spam filtering to block unwanted marketing emails. In truth, traditional direct marketing techniques are not working.
We know that when it comes to B2B ICT lead generation, influencing a buyer’s decision early is key to developing a fruitful sales opportunity. We also know that ICT buyers are more likely to act upon valuable content than a sales message. It’s why our lead generation messages add value to the buyer and the brand resulting in a longer term relationship.
There’s plenty of talk around marketing automation right now and there’s some great tools that are making it possible.
We know that, when done well, inbound leads can be considerably cheaper that outbound lead generation. It’s why we use target audience insight to understand a prospects potential to become a customer and how marketing communications can best influence the decision they make.
There’s a bunch of marketing automation and CRM platforms that we’ve used that can help manage prospect insights and response behaviour.