Creating Brand Advocacy

Steve Jobs famously said in 1997 that “marketing was all about values”. An idea shared by many marketing thought leaders including Simon Sinek‘s ‘Start with Why’ approach to brand positioning. Right now, in 2013, CMO’s are faced with a number of tough challenges. Multiple customer touch points, the rise in demand for inbound marketing, the need to become the thought leader though content marketing, Marketing automation, CRM, campaign tracking and […]

Read more