The truth is people by from people, especially when it comes to B2B. I may be sticking my neck out here but looking at Marketing Sherpa’s recent benchmark report I can see that traditional direct marketing just isn’t performaing the same way it did 2 years ago. When I say ‘traditional’ I mean email direct …
If you’re a B2B IT Marketer you’re probably trying to work out the best ways to utilise the power of the worls favourite B2B social platform, LinkedIN. LinedIn operate some fairly strict rules on how to network with people that leaves many thinking that it’s too hard to build your network. But before you give …
We’re often asked by our clients how they can use LinkedIN as a marketing platform. LinkedIn, like all social media, is not a sales or marketing platform and those that try to use it as such tend not to achieve the best results. It is, however, a useful vehicle, to network with your peers and …