Contact UsI’m often asked about the benefits of inbound marketing over outbound marketing. But in reality the 2 strategies do 2 very different things. Let’s take a look at inbound marketing. Firstly what is it and how does it work? The idea behind inbound marketing is driven by the idea that you can reach and engage your target market though digital channels (email, PPC, SEO, socail media et al) with the […]
Just spotted this little gem from Digital Telepathy that hits the nail if your content is aiming to go ‘viral’ If you’ve endured seemingly endless meeting with digital agencies offering videos, quizzes and general all round off brand stunts to make the promise to ensure your content goes viral this offer some sound advise.
I’ve just found this stirling info graphic that applies B2C buying persons to the B2B world. The infographic has been developed by the Acquity Group and outlines the 3 key buying personality traits of the B2B world. Thought this could be of use.
If you dream of inbound leads, you need to know about content marketing. The idea of content marketing is to develop thought leading content (Articles, video, infographics et al) that will not only attract the attention of your target audience but also the respect of search engines like Google. If you have the ability to develop great content that gets the attention of your target audience chances are it will […]
