Contact UsIf you dream of inbound leads, you need to know about content marketing. The idea of content marketing is to develop thought leading content (Articles, video, infographics et al) that will not only attract the attention of your target audience but also the respect of search engines like Google. If you have the ability to develop great content that gets the attention of your target audience chances are it will […]
Right now CMO’s are getting bombarded with all sorts of information around the hot topic of discussion. Inbound marketing. For those of you luck enough to have escaped the onslaught let me explain the idea of inbound marketing. The idea is not new it’s just we now live in an environment where traditional ‘outbound’ marketing tactics are not always the best way to reach your target audience. And it’s true […]
I meet with owners of IT companies pretty much every day. Some of these companies are multi nationals, some are small. But all are trying to understand what marketing can do for them. Many hire telemarketing agencies to drive leads into their business, some run awareness campaigns, some create insightful content, some integrate everything together. The net result is a company that does well amougst it’s competition. But, when I […]
According to Gartner by 2017 the CMO will spend more on IT than the CIO. This may sound upsetting for many in B2B IT marketing but the reality is that CMO’s will have more purchasing power than CIO’s. Laura McLellan’s predictions are sound and based on a number of key principles Marketing will become increasingly technology based We’re starting to see something of a revolution in marketing operations. More and […]
