Jon Sturgeon
BPM Online
Be the Unlimited Company
Repositioned a CRM platform around a bold commercial narrative that resonated with enterprise buyers.
PositioningNarrativeB2B SaaS
Independent B2B Growth ArchitectBuild a Repeatable
Build a Repeatable
Growth Engine.
Most early-stage B2B companies don't have a marketing problem. They have a growth clarity problem. I help founders align positioning, messaging, GTM strategy and demand generation into a repeatable growth model that scales.
20+
Years Experience
B2B
SaaS
—
FinTech
—
GovTech
—
HRTech
The Problem
Growth Shouldn't Feel This Difficult
"
We have customers but growth feels unpredictable.
"
Our messaging changes every time we speak to a prospect.
"
Marketing activity exists but pipeline isn't improving.
"
Sales and marketing are pulling in different directions.
"
We raised funding but don't have a clear growth plan.
"
We know what we do. Prospects don't.
Most companies don't need more marketing activity.
They need a clearer route to growth.
The Approach
How I Help
01
Step 1
Growth Diagnostic
Review positioning, messaging, ICP, GTM strategy, pipeline performance and marketing activity.
02
Step 2
Growth Blueprint
Create a clear commercial narrative, positioning framework, GTM plan and 12-month growth roadmap.
03
Step 3
Growth Execution
Support implementation, supplier management, content direction, campaign planning and performance reviews.
Strategy and execution aren't separate disciplines. They're the same engine.
The Difference
Not Another Fractional CMO
Traditional Marketing Consultant
The usual approach
- Focuses on marketing activity
- Creates campaigns
- Measures marketing metrics
- Often operates as an external supplier
Growth Architect
A foundational role
How I work
- Builds a repeatable growth model
- Aligns sales and marketing
- Creates commercial clarity
- Designs scalable growth foundations
- Measures business outcomes
What Changes
The Outcomes
Clear Positioning
A market narrative buyers immediately understand.
Focused Messaging
Consistent communication across every touchpoint.
Repeatable Demand Generation
Marketing activity aligned to commercial goals.
Greater Commercial Confidence
A growth plan founders can confidently execute.
Experience
Built Through 20+ Years of B2B Growth Challenges
Two decades working alongside founders of early-stage SaaS, FinTech, GovTech and HRTech companies — from first traction through to scalable revenue. Every engagement is grounded in commercial reality, not theory.
Core strengths
PositioningCommercial storytellingGo-to-market strategyDemand generation designMarketing leadershipGrowth planningSales and marketing alignment
"I don't start with channels or campaigns. I start by understanding how the business grows."
Selected Work
Narratives That Moved the Business
A selection of positioning, messaging and growth platforms developed with founders and commercial leaders.
Cloud Services Campaign
Home of the Free
Built a category-defining campaign with proof from Bateman, Yell.com, Morrison and Christie Group.
CampaignDemand GenBrand
Halian
United
One-word brand idea unifying messaging across a fragmented multi-region technology services business.
MessagingBrand
Plenartum
Business Unlimited
Founder-led positioning and identity that gave a new venture an immediate, ownable commercial voice.
PositioningIdentity
Silverbear
Proud to Belong
Internal and external narrative platform built around member identity for a fast-growing SaaS company.
NarrativeGTM
Engagement Options
Ways to Work Together
2–3 week engagement
Growth Diagnostic
- Identify barriers to growth
- Prioritised recommendations
- Clear next steps
Most popular
6–8 week engagement
Growth Blueprint
- Positioning
- Messaging
- GTM strategy
- 12-month roadmap
Discovery call · 30 minutes · No obligation
Ready to Build a Repeatable Growth Engine?
If growth feels harder than it should, let's identify what's getting in the way. Book a Growth Review and leave with practical actions you can implement immediately.
Growth Review
30 min · Video call
- Where growth is currently stuck
- Gaps in positioning, messaging or GTM
- Priority actions you can take next
- Whether we're a fit to work together
Sessions typically book 1–2 weeks out. You'll receive a short pre-call brief so we can use the time well.