In the world of B2B the term lead nurturing has become more and more relevant as sales cycles become longer and traditional forms of outbound marketing become less effective. Lead nurturing has now been identified as one of the leading methods for B2B organisations to generate both brand awareness and leads by leading marketing benchmarkers …
To many a brand is the logo on your business card and your web site but to others it’s the life blood of their organisation. Their reason for being, their soul, their purpose. How comes Apple has a qeue out sides it’s store on the release date of most of its products? I’m not aware …
Read more “Why Brand Positioning Is Important for B2B IT Companies”
The truth is people by from people, especially when it comes to B2B. I may be sticking my neck out here but looking at Marketing Sherpa’s recent benchmark report I can see that traditional direct marketing just isn’t performaing the same way it did 2 years ago. When I say ‘traditional’ I mean email direct …
If you’re a B2B IT Marketer you’re probably trying to work out the best ways to utilise the power of the worls favourite B2B social platform, LinkedIN. LinedIn operate some fairly strict rules on how to network with people that leaves many thinking that it’s too hard to build your network. But before you give …
Let’s be honest, we’ve all been burnt by a marketing investment that’s gone wrong. I can completely understand why business owners put the power of business growth solely in the hands of a sales team. But this strategy is limited to the number of successful calls that can be made. And, if we’re being frank, …
We’re often asked by our clients how they can use LinkedIN as a marketing platform. LinkedIn, like all social media, is not a sales or marketing platform and those that try to use it as such tend not to achieve the best results. It is, however, a useful vehicle, to network with your peers and …