What Sort Of Content Do Your Prospects Respond To?
The CMO Council is great source of marketing insight for B2B marketers. Recently I came across some research outlining how B2B content impacts Thinking and Buying Decisions.The research wasbased on a survey of 400 B2B content seekers from around the world. Here’s some of the highlights… 87% say online content has an impact on vendor selection. 67% say report and papers are amoungst most rusted content 28% of content [...]
Understanding The Consumer Decision Journey
Great research from over 20,000 B2B and B2C consumers on changing decision making journey. Worth viewing if you’re trying to understand and define your target market buying journey and how your marketing activity should be aligned.
Lead Nurturing – Top Tips
In the world of B2B the term lead nurturing has become more and more relevant as sales cycles become longer and traditional forms of outbound marketing become less effective. Lead nurturing has now been identified as one of the leading methods for B2B organisations to generate both brand awareness and leads by leading marketing benchmarkers such as Marketing Sherpa and CIM. But what is Lead Nurturing? How does it work [...]
Not Convinced Social Media Marketing Can Help Your B2B Brand?
I’ve just seen this infographic by Monetate highlighting the effects of Social media marketing on ecommerce. If you think Social Media marketing is for teens on Facebook this handy little graphic outlights the opportunity for B2B marketers to share their message.
Why Brand Positioning Is Important for B2B IT Companies
To many a brand is the logo on your business card and your web site but to others it’s the life blood of their organisation. Their reason for being, their soul, their purpose. How comes Apple has a qeue out sides it’s store on the release date of most of its products? I’m not aware of an Acer or HP store and queing for these brands tends to happen once [...]
Marketing Using LinkedIn Groups
The truth is people by from people, especially when it comes to B2B. I may be sticking my neck out here but looking at Marketing Sherpa’s recent benchmark report I can see that traditional direct marketing just isn’t performaing the same way it did 2 years ago. When I say ‘traditional’ I mean email direct marketing, something that many organisations still see as a route to market. Amazingly use of [...]
LinkedIn Marketing for B2B IT
If you’re a B2B IT Marketer you’re probably trying to work out the best ways to utilise the power of the worls favourite B2B social platform, LinkedIN. LinedIn operate some fairly strict rules on how to network with people that leaves many thinking that it’s too hard to build your network. But before you give up remember this. By the biggest users of LinkedIn are IT workers, finance workers and [...]
B2B IT Marketing – Getting the basics right
Let’s be honest, we’ve all been burnt by a marketing investment that’s gone wrong. I can completely understand why business owners put the power of business growth solely in the hands of a sales team. But this strategy is limited to the number of successful calls that can be made. And, if we’re being frank, IT buyers buy differently these days. Here’s why traditional B2B IT selling just isn’t working [...]
Infographic – History of Makreting
From: HubSpot Marketing Software
Using LinkedIn to get closer to your prospects
We’re often asked by our clients how they can use LinkedIN as a marketing platform. LinkedIn, like all social media, is not a sales or marketing platform and those that try to use it as such tend not to achieve the best results. It is, however, a useful vehicle, to network with your peers and be part of the discussions that are taking place within your target groups. Successfull users [...]