Your marketing investment is going to be an uphill battle unless you’re able to give people a reason to engage with you. Your brand is more than a logo it provide 3 clear messages:
Who are you?
Why should people care?
Why should people believe you?
Many of our clients know exact what these messages are and we just help them articulate it in the most compelling way possible. However, we often speak with ICT brands who simply haven’t been able to make marketing pay – in our experience it’s normally because they’ve failed to provide clear brand answers. This is where we help.
We’re good at identifying what you’re all about and (perhaps more importantly) we’re brilliant at working out how that relates to your target audience. We call it brand positioning.